Suchergebnisse

Purpose
– Despite the importance of the diffusion of new products, there is not yet a single scale to measure consumer innovativeness and new product adoption behavior efficiently and effectively across countries. The purpose of this study is to examine the relationship between consumer innate innovativeness, vicarious innovativeness, domain specific innovativeness, the desire for unique consumer products, and the adoption of consumer electronic products across three countries in the Asia-Pacific region: Australia, China, and Taiwan.


Design/methodology/approach
– Data were collected through a survey in Melbourne, Australia, Shanghai, China and Taipei, Taiwan. The conceptual model was tested using structural equation modeling.


Findings
– This study finds that domain specific innovativeness primarily influences the adoption of such products across the three countries. The study further suggests that vicarious innovativeness affects Australians
'
new product adoption behavior. In contrast, the desire for unique consumer products is a predictor of new product adoption for customers with a Chinese cultural background. Surprisingly, the authors find that consumer innate innovativeness has a negative effect on vicarious innovativeness.


Research limitations/implications
– This study provides further insights into relationships between consumer innovativeness measures.


Practical implications
– This study enhances marketers
'
capabilities to develop various launching strategies in different countries and providing further insights into relationships between consumer innovativeness measures.


Originality/value
– This study highlights the importance of relationships among various types of consumer innovativeness in order to expand our understanding of relationships and approaches to measure innovativeness and adoption.

PurposeThe purpose of this study is to examine the associations between attitudes to academic achievement and post university success using perceptions of attractiveness, gender, ethnic identity, personality, and social acceptance as antecedents.Design/methodology/approachAn online questionnaire was completed by male (N=116) and female (N=126) university students from various cultural backgrounds. To evaluate the proposed relationships, multiple regression analysis was used.FindingsThe findings suggest that attractiveness is related to attitudes to academic achievement and success through its association with social appeal and acceptance. Ethnic identity is also related to both academic achievement and post university success. Personality is not positively related to academic achievement. Finally, social acceptance is positively related to academic achievement for males and to success for females.Research limitations/implicationsWhilst the survey targeted students from various cultural backgrounds studying in Australia, it did not look at university students from other countries. A cross‐cultural perspective could reveal further differences in attitudes.Originality/valueThis study links attractiveness and academic achievement theories. The findings have implications for tertiary institutions and suggest academics and policy‐makers to vigorously promote core personality and values such as intelligence, communication skills, and sincerity, rather than allow superficial values such as attractiveness to be placed at the centre stage of students' endeavour.

PurposeThe paper aims to examine the mediating role of relationship quality in the relationship between organisational capabilities and business performance in palm oil processing companies in Malaysia.Design/methodology/approachThe study used a mail survey and achieved a final sample of 330 palm oil processing companies.FindingsThe results show that relationship quality has strong mediating effects on the relationship between market orientation, learning orientation, and innovativeness and business performance, but does not have any significant effect on the relationship between manufacturing capabilities and performance.Practical implicationsThe study has implications for academics, managers and policy makers.Originality/valueThe major contribution of this paper is to fill the gaps in theoretical and empirical perspectives about the mediating role of relationship quality.